Global advertising across cultures: interpretations of visually complex advertising / Sandy Bulmer and Margo Buchanan-Oliver.

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Détails bibliographiques
Publié:	Auckland, N.Z. : Dept. of Commerce, Massey University at Albany, [2004]
Auteur principal:	Bulmer, Sandy
Collectivité auteur:	Massey University. Dept. of Commerce
Autres auteurs:	Buchanan-Oliver, M. (Margo)
Collection:	Working paper series (Massey University. Dept. of Commerce) ; no. 04.21.
Sujets:	Television advertising. Intercultural communication. Communication and culture. Consumers > Attitudes.
Format:	Livre

Central Library, Level 9

Informations d'exemplaires de Central Library, Level 9
Cote Exemplaire Loan Type Statut Réserver
HF 6146 .T42 .B938 2004 AU12117927B For loan Disponible Réserver