Global advertising across cultures: interpretations of visually complex advertising / Sandy Bulmer and Margo Buchanan-Oliver.

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Bibliographic Details
Published:	Auckland, N.Z. : Dept. of Commerce, Massey University at Albany, [2004]
Main Author:	Bulmer, Sandy
Corporate Author:	Massey University. Dept. of Commerce
Other Authors:	Buchanan-Oliver, M. (Margo)
Series:	Working paper series (Massey University. Dept. of Commerce) ; no. 04.21.
Subjects:	Television advertising. Intercultural communication. Communication and culture. Consumers > Attitudes.
Format:	Book

Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 6146 .T42 .B938 2004 AU12117927B For loan Available now Request this copy