Global advertising across cultures: interpretations of visually complex advertising / Sandy Bulmer and Margo Buchanan-Oliver.

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Podrobná bibliografie
Vydáno:	Auckland, N.Z. : Dept. of Commerce, Massey University at Albany, [2004]
Hlavní autor:	Bulmer, Sandy
Korporativní autor:	Massey University. Dept. of Commerce
Další autoři:	Buchanan-Oliver, M. (Margo)
Edice:	Working paper series (Massey University. Dept. of Commerce) ; no. 04.21.
Témata:	Television advertising. Intercultural communication. Communication and culture. Consumers > Attitudes.
Médium:	Kniha

Central Library, Level 9

Informace o exemplářích z: Central Library, Level 9
Signatura Jednotka Loan Type Stav Požadavek
HF 6146 .T42 .B938 2004 AU12117927B For loan Dostupné Požadavek