Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham.

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Bibliographic Details
Published: Belmont, Calif. : Wadsworth Pub. Co., c1976.
Main Author:
Heighton, Elizabeth J.
Other Authors:
Cunningham, Don R.
Subjects:
Broadcast advertising.
Advertising > Research.
Advertising media planning.
Advertising > Social aspects.
Format: Book
Advertising in the broadcast media /
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Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 6146 .R3 .H465 AU77063697B
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