The influence of gender role portrayals in television advertisements on viewers' gender role attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury / by N. Raila.

Geahča maid

• Gender advertisements /
  Dahkki: Goffman, Erving
  Almmustuhtton: (1979)
• Gender roles : a sociological perspective /
  Dahkki: Lindsey, Linda L.
  Almmustuhtton: (2011)
• Television and sex-role stereotyping /
  Dahkki: Gunter, Barrie
  Almmustuhtton: (1986)
• Gender : sociological perspectives /
  Dahkki: Lindsey, Linda L.
  Almmustuhtton: (2021)
• Images of women in advertising : the reality gap : results of a Media Women survey of prime-time advertising transmitted by Television New Zealand from 6 p.m. - 10 p.m. between 8-22 August 1984.
  Dahkki: Gattung, Theresa, 1962-
  Almmustuhtton: (1984)