The influence of gender role portrayals in television advertisements on viewers' gender role attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury / by N. Raila.

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Bibliographic Details
Published: 2002.
Main Author:
Raila N. (Nicole)
Subjects:
Sex role.
Sex role in advertising.
Sex role on television
Attitude (Psychology)
Format: Thesis Book
The influence of gender role portrayals in television advertisements on viewers' gender role attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury /
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Thesis (Psychology) AU10558853B
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