The influence of gender role portrayals in television advertisements on viewers' gender role attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury / by N. Raila.

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Bibliographic Details
Published: 2002.
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Format: Thesis Book

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001 826970
005 20030128124900.0
008 030128s2002 nz ak f bm 000 0 eng d
035 |a (OCoLC)155868452 
040 |a CU  |c CU 
097 |3 Bib#:  |a 826970 
100 1 |a Raila N.  |q (Nicole) 
245 1 4 |a The influence of gender role portrayals in television advertisements on viewers' gender role attitudes :  |b a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury /  |c by N. Raila. 
260 |c 2002. 
300 |a vi, 93 leaves :  |b ill., forms ;  |c 30 cm. +  |e 1 CD-ROM (4 3/4 in.) 
500 |a Typescript (photocopy). 
502 |a Thesis (M. Sc.)--University of Canterbury, 2002. 
504 |a Includes bibliographical references (leaves 62-66). 
650 0 |a Sex role. 
650 0 |a Sex role in advertising. 
650 0 |a Sex role on television 
650 0 |a Attitude (Psychology) 
991 |a 2003-01-24 
992 |a Created by julew, 24/01/2003. Updated by alte, 28/01/2003. 
999 f f |i f59346e1-a474-5851-92a1-ff98268bf4c9  |s 62222d66-3ad6-5427-915b-f6ed17c793a0  |t 0 
952 f f |p Library use only  |a University Of Canterbury  |b Storage  |c MB Warehouse  |d Macmillan Brown Library Storage, Thesis Collection, Request for use in MB Library  |t 0  |e Thesis (Psychology)  |h Local  |i Thesis  |m AU10558853B