The influence of gender role portrayals in television advertisements on viewers' gender role attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury / by N. Raila.

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Bibliographic Details
Published: 2002.
Main Author:
Raila N. (Nicole)
Subjects:
Sex role.
Sex role in advertising.
Sex role on television
Attitude (Psychology)
Format: Thesis Book
The influence of gender role portrayals in television advertisements on viewers' gender role attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Science in Psychology in the University of Canterbury /
Detail
Physical Description:vi, 93 leaves : ill., forms ; 30 cm. + 1 CD-ROM (4 3/4 in.)
Notes:Typescript (photocopy).
Thesis (M. Sc.)--University of Canterbury, 2002.
Bib#: 826970
Bibliography:Includes bibliographical references (leaves 62-66).
Language:English
Bib#:826970

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