International marketing / Philip R. Cateora, John L. Graham.

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Bibliographic Details
Edition:11th ed.
Published: New York : Irwin McGraw-Hill, c2002.
Main Author:
Cateora, Philip R.
Other Authors:
Graham, John L.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Export marketing.
International business enterprises.
Format: Book
International marketing /
Detail
Physical Description:xxv, 694 p. : ill. ; 29 cm.
Notes:Bib#: 790833
Bibliography:Includes bibliographical references and indexes.
Language:English
ISBN:0072398841
0071123121
Bib#:790833

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