Services marketing : a managerial perspective / Rod McColl, Bill Callaghan, Adrian Palmer.

Saved in:

Bibliographic Details
Published:	Sydney ; New York : McGraw-Hill, c1998.
Main Author:	McColl, Rod, 1957-
Other Authors:	Callaghan, Bill Palmer, Adrian, 1955-
Subjects:	Service industries > Marketing. Professions > Marketing.
Format:	Book

Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HD 9980.5 .M129 1998 copy 1 AU08784612B For loan Available now Request this copy