Male/female differences in the processing of road safety advertising information : selected issues and research findings / Sarah Lester & Brendan Gray.

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Bibliographic Details
Published: Dunedin, N.Z. : Dept. of Marketing, University of Otago, [1998]
Main Author:
Lester, Sarah, 1977-
Corporate Author:
University of Otago. Dept. of Marketing
Other Authors:
Gray, Brendan J. (Brendan James), 1954-
Subjects:
Television advertising > New Zealand > Psychological aspects.
Human information processing > Sex differences.
Motivation research (Marketing)
Mass media in traffic safety > New Zealand.
Drinking and traffic accidents > New Zealand > Prevention.
Format: Book
Male/female differences in the processing of road safety advertising information : selected issues and research findings /
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Call Number Copy Loan Type Status Request
HF 6146 .T42 .L642 1998 AU17124379B
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