Brand-added value : theory and empirical research about the value of brands to consumers / H.J. Riezebos.
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| Published: |
Delft, The Netherlands :
Eburon Publishers,
c1994.
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| Main Author: | |
| Series: | PhD-series in general management ;
nr. 9 |
| Subjects: | |
| Format: | Book |
Central Library, Level 9
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