Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

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Bibliographic Details
Published: Chicago, Ill : American Marketing Association, c1992.
Main Author:
Bruner, Gordon C., 1954-
Other Authors:
Hensel, Paul J.
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Book
Marketing scales handbook : a compilation of multi-item measures /
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by Bruner, Gordon C., 1954-
Published 1994
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Marketing scales handbook : a compilation of multi-item measures /
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