Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

Saved in:
Bibliographic Details
Published: Chicago, Ill : American Marketing Association, c1992.
Main Author:
Bruner, Gordon C., 1954-
Other Authors:
Hensel, Paul J.
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Book
Marketing scales handbook : a compilation of multi-item measures /
Request first available copy

Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 5415.3 .B894 AU05387787B
 For loan Available now Request this copy

Similar Items