Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

Saved in:

Bibliographic Details
Published:	Chicago, Ill : American Marketing Association, c1992.
Main Author:	Bruner, Gordon C., 1954-
Other Authors:	Hensel, Paul J.
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc.
Format:	Book

Marketing scales handbook : a compilation of multi-item measures /

Similar Items

Marketing scales handbook : a compilation of multi-item measures /
by: Bruner, Gordon C., 1954-
Published: (1994)

Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising research.
by: Bruner, Gordon C., 1954-
Published: (2009)

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.
by: Bruner, Gordon C., 1954-
Published: (2012)

Marketing scales handbook multi-item measures for consumer insight research.
by: Bruner, Gordon C., 1954-
Published: (2013)

Marketing scales handbook : multi-item measures for consumer insight research.
by: Bruner, Gordon C., 1954-
Published: (2015)

Marketing scales handbook : multi-item measures for consumer insight research.
by: Bruner, Gordon C., 1954-
Published: (2017)

Marketing scales handbook : multi-item measures for consumer insight research.
by: Bruner, Gordon C. II
Published: (2023)

Handbook of customer satisfaction and loyalty measurement /
by: Hill, Nigel, 1952-
Published: (2002)

Handbook of metrics for research in operations management : multi-item measurement scales and objective items /
Published: (2008)

How to write a successful marketing plan : a disciplined and comprehensive approach /
by: Hiebing, Roman G.
Published: (1990)

The ultimate guide to electronic marketing for small business : low-cost/high return tools and techniques that really work /
by: Antion, Tom
Published: (2005)

Oxford handbook of medical statistics /
by: Peacock, Janet (Janet L.)
Published: (2020)

The Service quality handbook /
Published: (1993)

Handbook of psychiatric measures /
Published: (2008)

Using questionnaires in small-scale research : a teacher's guide /
by: Munn, Pamela
Published: (1995)

Handbook of design research methods in education : innovations in science, technology, engineering, and mathematics learning and teaching /
Published: (2008)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Published: (2011)

The Routledge handbook of tourism marketing /

Handbook of statistical methods : single subject design /
by: Satake, Eiki
Published: (2008)

Clinical research for health professionals : a user-friendly guide /
by: Batavia, Mitch, 1959-
Published: (2001)

Handbook on ethics and marketing /
Published: (2015)

The Oxford handbook of the economics of poverty /
Published: (2012)

Concepts, definitions and classifications for tourism statistics.
Published: (1995)

Handbook of statistical genetics /
Published: (2003)

Handbook of statistical genetics /
Published: (2007)

The research impact handbook /
by: Reed, Mark S.
Published: (2016)

Social marketing and behaviour change : models, theory and applications /
Published: (2014)

The ABC complete book of school marketing /
by: Banach, William Joseph
Published: (2001)

Handbook of quantitative science and technology research : the use of publication and patent statistics in studies of S&T systems /
Published: (2004)

The Six Sigma handbook : a complete guide for green belts, black belts, and managers at all levels /
by: Pyzdek, Thomas
Published: (2003)

The undergraduate research handbook /
by: Wisker, Gina, 1951-
Published: (2009)

Comprehensive handbook of psychotherapy integration /
Published: (1993)

Using semi-structured interviews in small-scale research : a teacher's guide /
by: Drever, Eric
Published: (1995)

Handbook of sexuality-related measures /
Published: (1998)

The SAGE handbook of qualitative business and management research methods /
Published: (2018)

Forest sampling desk reference /
by: Johnson, Evert W.
Published: (2000)

MLA handbook.
Published: (2016)

MLA handbook /
Published: (2021)

Handbook of research methods : a guide for practitioners and students in the social sciences /
by: Sproull, Natalie L., 1928-
Published: (1995)

Handbook on Tourism and Social Media.
Published: (2022)