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00000cam a2200000 a 4500 |
| 001 |
414780 |
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20080704144900.0 |
| 008 |
940512s1992 ilu bf 001 0 eng |
| 010 |
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|a 92018858
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| 020 |
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|a 0877572267
|c US$149.95
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| 035 |
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|a (upgd41) 92018858
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| 035 |
|
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|a (nzNZBN)7014927
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| 035 |
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|a (OCoLC)226663021
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| 040 |
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|a DLC
|c DLC
|d DLC
|
| 050 |
0 |
0 |
|a HF5415.3
|b .B785 1992
|
| 082 |
0 |
0 |
|a 658.83028
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| 090 |
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|a HF 5415.3 .B894
|
| 097 |
|
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|3 Bib#:
|a 414780
|
| 100 |
1 |
|
|a Bruner, Gordon C.,
|d 1954-
|
| 245 |
1 |
0 |
|a Marketing scales handbook :
|b a compilation of multi-item measures /
|c Gordon C. Bruner II, Paul J. Hensel.
|
| 260 |
|
|
|a Chicago, Ill :
|b American Marketing Association,
|c c1992.
|
| 300 |
|
|
|a xiii, 1315 p. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 1306-1307) and indexes.
|
| 650 |
|
0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
| 700 |
1 |
|
|a Hensel, Paul J.
|
| 991 |
|
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|a 1995-09-14
|
| 992 |
|
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|a Created by , 14/09/1995. Updated by sico, 04/07/2008.
|
| 999 |
f |
f |
|i 5b57974e-d0fa-5fc1-a590-88694b92afc4
|s 75c20794-37cc-5503-bc33-5abc58118f43
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.3 .B894
|h Library of Congress classification
|i Book
|m AU05387787B
|
