Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

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Bibliographic Details
Published: Chicago, Ill : American Marketing Association, c1992.
Main Author:
Bruner, Gordon C., 1954-
Other Authors:
Hensel, Paul J.
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Book
Marketing scales handbook : a compilation of multi-item measures /
Detail
Physical Description:xiii, 1315 p. ; 25 cm.
Notes:Bib#: 414780
Bibliography:Includes bibliographical references (p. 1306-1307) and indexes.
Language:English
ISBN:0877572267
Bib#:414780

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