Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

Saved in:
Bibliographic Details
Published: Chicago, Ill : American Marketing Association, c1992.
Main Author:
Other Authors:
Subjects:
Format: Book
Detail
Physical Description:xiii, 1315 p. ; 25 cm.
Notes:Bib#: 414780
Bibliography:Includes bibliographical references (p. 1306-1307) and indexes.
Language:English
ISBN:0877572267
Bib#:414780