Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
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Published: |
Chicago, Ill :
American Marketing Association,
c1992.
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Format: | Book |
Physical Description: | xiii, 1315 p. ; 25 cm. |
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Notes: | Bib#: 414780 |
Bibliography: | Includes bibliographical references (p. 1306-1307) and indexes. |
Language: | English |
ISBN: | 0877572267 |
Bib#: | 414780 |