Marketing scales handbook : multi-item measures for consumer insight research. Volume 12 / Gordon C. Bruner II.

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Bibliographic Details
Published:	Fort Worth, Texas, USA : GCBII Productions, [2023]
Online Access:	Connect to electronic resource
Main Author:	Bruner, Gordon C. II
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc.
Format:	Electronic eBook

Online Access

Connect to electronic resource