Universities as tourism destinations, attractions, and generators : the relationship between university students and VFR tourism : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Tourism, University of Canterbury / by Daniel Ian Thomas ; Primary Supervisor: Professor C. Michael Hall, Associate Supervisor: Dr. Chris Chen.

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Published: [Christchurch, New Zealand] : [University of Canterbury], 2023.
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Format: Thesis Electronic eBook