Consumer perceptions of brands and the effect of store image : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury / by Amelia Bryden.

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Bibliographic Details
Published: [Christchurch, New Zealand] : [University of Canterbury], 2022.
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Main Author:
Bryden, Amelia (Author)
Subjects:
Stores, Retail > Marketing.
Merchandising.
Brand name products.
Branding (Marketing)
Consumer behavior.
Format: Thesis Electronic eBook
Consumer perceptions of brands and the effect of store image : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /

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