Social marketing in action : cases from around the world / Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors.

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Bibliographic Details
Published: Cham, Switzerland : Springer, [2019]
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Other Authors:
Basil, Debra Z. (Editor)
Diaz Meneses, Gonzalo (Editor)
Basil, Michael D. (Editor)
Series:Springer texts in business and economics.
Subjects:
Social marketing.
Format: Electronic eBook
Social marketing in action : cases from around the world /

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