Social marketing and advertising in the age of social media / edited by Lukas Parker, School of Media and Communication, Australia, Linda Brennan, Professor of Advertising, School of Media and Communication, RMIT University, Australia.

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Bibliographic Details
Published: Cheltenham, Gloucestershire : Northampton, Massachusettts : Edward Elgar Publishing Limited, [2020]
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Other Authors:
Parker, Lukas (Editor)
Brennan, Linda (Editor)
Subjects:
Social marketing.
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Format: Electronic eBook
Social marketing and advertising in the age of social media /

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