The definitive book of branding / edited by Kartikeya Kompella.

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Bibliographic Details
Published:	Thousand Oaks : SAGE Publications India Pvt Ltd, 2014.
Online Access:	Connect to electronic resource
Other Authors:	Kompella, Kartikeya (Editor)
Subjects:	Branding (Marketing) Globalization > Economic aspects.
Format:	Electronic eBook

Online Access

Connect to electronic resource