Marketing strategy [electronic resource] : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

Saved in:
Bibliographic Details
Edition:8th ed.
Published: New York : McGraw-Hill Irwin, 2014.
Online Access:
Connect to electronic resource (Access limited to 3 simultaneous users)
Main Author:
Walker, Orville C.
Other Authors:
Mullins, John W. (John Walker)
Subjects:
Marketing > Management.
Marketing > Decision making.
Courses: MKTG 305
Format: Electronic eBook
Marketing strategy a decision-focused approach /

Online Access

Connect to electronic resource

Similar Items