Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota, John W. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School.

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Bibliographic Details
Edition:Eighth edition.
Published: New York, NY : McGraw-Hill Irwin, [2014]
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Format: Book

Central Library, Level 9

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Call Number Copy Loan Type Status Request
HF 5415.13 .M3453 2014 AU19938640B
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