Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota, John W. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School.
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| Edition: | Eighth edition. |
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| Published: |
New York, NY :
McGraw-Hill Irwin,
[2014]
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| Format: | Book |
Central Library, Level 9
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