Positioning for advantage techniques and strategies to grow brand value / Kimberly A. Whitler.

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Bibliographic Details
Published: New York : Columbia University Press, [2021]
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Main Author:
Whitler, Kimberly A. (Author)
Subjects:
Brand name products > Management.
Branding (Marketing)
Product management.
Format: Electronic eBook
Positioning for advantage techniques and strategies to grow brand value /

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