Marketing research : an applied orientation / Naresh K. Malhotra.

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Bibliographic Details
Edition:	Seventh edition.
Published:	Harlow, England : Pearson, 2020.
Online Access:	Connect to electronic version - Access limited to 3 simultaneous users
Main Author:	Malhotra, Naresh K. (Author)
Subjects:	Marketing research. Marketing research > Methodology.
Courses:	MKTG 202
Format:	Electronic eBook

Online Access

Connect to electronic version - Access limited to 3 simultaneous users