Advertising management in a digital environment : text and cases / Larry D. Kelley and Kim Bartel Sheehan.

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書目詳細資料
出版:	Abingdon, Oxon ; New York, NY : Routledge, 2022. ©2022
在線閱讀:	Connect to electronic resource
主要作者:	Kelley, Larry D., 1955- (Author)
其他作者:	Bartel Sheehan, Kim, 1958- (Author)
主題:	Advertising > Management. Advertising media planning. Relationship marketing. Digital media.
格式:	電子電子書

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