Advertising management in a digital environment : text and cases / Larry D. Kelley and Kim Bartel Sheehan.

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Bibliographic Details
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022. ©2022
Online Access:	Connect to electronic resource
Main Author:	Kelley, Larry D., 1955- (Author)
Other Authors:	Bartel Sheehan, Kim, 1958- (Author)
Subjects:	Advertising > Management. Advertising media planning. Relationship marketing. Digital media.
Format:	Electronic eBook

Online Access

Connect to electronic resource