Advertising management in a digital environment : text and cases / Larry D. Kelley and Kim Bartel Sheehan.

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Detaylı Bibliyografya
Baskı/Yayın Bilgisi:	Abingdon, Oxon ; New York, NY : Routledge, 2022. ©2022
Online Erişim:	Connect to electronic resource
Yazar:	Kelley, Larry D., 1955- (Yazar)
Diğer Yazarlar:	Bartel Sheehan, Kim, 1958- (Yazar)
Konular:	Advertising > Management. Advertising media planning. Relationship marketing. Digital media.
Materyal Türü:	Elektronik Ekitap

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