Advertising management in a digital environment : text and cases / Larry D. Kelley and Kim Bartel Sheehan.

Na minha lista:

Detalhes bibliográficos
Publicado em:	Abingdon, Oxon ; New York, NY : Routledge, 2022. ©2022
Acesso em linha:	Connect to electronic resource
Autor principal:	Kelley, Larry D., 1955- (Author)
Outros Autores:	Bartel Sheehan, Kim, 1958- (Author)
Assuntos:	Advertising > Management. Advertising media planning. Relationship marketing. Digital media.
Formato:	Recurso Electrónico livro electrónico

Advertising management in a digital environment : text and cases /

Registos relacionados

Advertising and reality : a global study of representation and content /
Publicado em: (2012)

Introduction to advertising : understanding and managing the advertising process /
Por: Mogaji, Emmanuel
Publicado em: (2021)

Planning for power advertising : a user's manual for students and practitioners /
Por: Halve, Anand Bhaskar, 1955-
Publicado em: (2005)

Advertising /
Por: Dunn, S. Watson (Samuel Watson), 1918-
Publicado em: (1969)

Advertising /
Por: MacRury, Iain
Publicado em: (2009)

Advertising : an integrated marketing communication perspective /
Por: Belch, George E. (George Edward), 1951-
Publicado em: (2014)

How advertising works : the role of research /
Publicado em: (1998)

Advertising : mass communication in marketing /
Por: Littlefield, James E.
Publicado em: (1970)

Advertising account planning : new strategies in the digital landscape /
Por: Pardun, Carol J.
Publicado em: (2020)

Advertising principles and problems /
Por: Dirksen, Charles J.
Publicado em: (1973)

Advertising and societies : global issues /
Por: Frith, Katherine Toland
Publicado em: (2003)

Advertising and societies : global issues /
Por: Frith, Katherine Toland
Publicado em: (2010)

Creative advertising : ideas and techniques from the world's best campaigns /
Por: Pricken, Mario
Publicado em: (2002)

Advertising and promotion for retailing: text and cases /
Por: Jacobs, Laurence Wile, 1939-
Publicado em: (1972)

Strategic advertising campaigns /
Por: Schultz, Don E.
Publicado em: (1995)

Provocateur : images of women and minorities in advertising /
Por: Cortese, Anthony Joseph Paul
Publicado em: (2008)

The advertising handbook /
Publicado em: (2009)

Marketing : the uses of advertising.
Por: Lowndes, Douglas
Publicado em: (1969)

The consumerist manifesto : advertising in postmodern times /
Por: Davidson, Martin P. (Martin Peter), 1960-
Publicado em: (1992)

Advertising by design : generating and designing creative ideas across media /
Por: Landa, Robin
Publicado em: (2022)

Advertising & marketing checklists : 107 proven checklists to save time & boost advertising & marketing effectiveness /
Por: Kaatz, Ronald B.
Publicado em: (1995)

Advertising in the broadcast media /
Por: Heighton, Elizabeth J.
Publicado em: (1976)

Television and recession.
Por: Desborough, J. A. (Jillian Ann), 1960-
Publicado em: (1983)

A Japanese advertising agency : an anthropology of media and markets /
Por: Moeran, Brian, 1944-
Publicado em: (1996)

Advertising and new media /
Por: Spurgeon, Christina
Publicado em: (2008)

Advertising and cultural politics in global times /
Por: Odih, Pamela
Publicado em: (2010)

Television and media analysis.
Por: McInman, M. S. (Murray Stuart), 1940-
Publicado em: (1983)

Strategic advertising management /
Por: Percy, Larry
Publicado em: (2005)

The codes of advertising : fetishism and the political economy of meaning in the consumer society /
Por: Jhally, Sut
Publicado em: (1990)

Evaluating media /
Por: Wolfe, Harry Deane, 1901-
Publicado em: (1966)

Media planning /
Por: Adams, James R.
Publicado em: (1971)

The media handbook /
Por: Katz, Helen E.
Publicado em: (1995)

Sex in women's magazine advertising : an analysis of the degree of sexuality in women's magazine advertising across age demographics and women's responses : a thesis submitted in fulfilment of the requirements for the degree of Master of Arts in Mass Communication at the University of Canterbury
Por: Pawlowski, Ilona P.
Publicado em: (2007)

Strategic uses of alternative media : just the essentials /
Por: Blakeman, Robyn, 1958-
Publicado em: (2011)

Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Management in the University of Canterbury /
Por: Surovaya, Ekaterina

Digital and social media marketing : a results-driven approach /
Publicado em: (2020)

The advertising handbook /
Por: Brierley, Sean, 1966-
Publicado em: (2002)

Television and other media 1984 : a comparison of rates and audiences.
Por: McInman, M. S. (Murray Stuart), 1940-
Publicado em: (1985)

Integrated advertising, promotion, and marketing communications /
Por: Clow, Kenneth E.
Publicado em: (2022)

Television and other media.
Por: McInman, M. S. (Murray Stuart), 1940-
Publicado em: (1984)