Business-to-business software as a service : how gamification can be used as an acquisition tool through its influence on engagement : a thesis submitted in partial fulfilment of requirements for the degree of Master of Commerce in Marketing at the University of Canterbury, Department of Management, Marketing and Entrepreneurship / by Curtis Fairweather.

Míreanna comhchosúla

• Techno-ready marketing : how and why your customers adopt technology /
  de réir: Parasuraman, A.
  Foilsithe / Cruthaithe: (2001)
• Your ad here the cool sell of guerrilla marketing /
  de réir: Serazio, Michael
  Foilsithe / Cruthaithe: (2013)
• Principles of integrated marketing communications /
  de réir: Ang, Lawrence
  Foilsithe / Cruthaithe: (2014)
• Creativity and innovation in business and beyond social science perspectives and policy implications /
  Foilsithe / Cruthaithe: (2011)
• The new financial landscape : forces shaping the revolution in banking, risk management and capital markets.
  Foilsithe / Cruthaithe: (1995)