Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins.

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Bibliographic Details
Edition:	7th edition.
Published:	North Ryde, NSW : McGraw-Hill Education Australia, [2014] ©2014
Online Access:	Connect to electronic resource (Access limited to 9 simultaneous users)
Main Author:	Quester, Pascale G. (Pascale Genevieve) (Author)
Other Authors:	Pettigrew, Simone (Author) Kopanidis, Foula (Author) Hill, Sally Rao (Author) Hawkins, Del I. (Author)
Subjects:	Consumer behavior > Australia. Market surveys > Australia. Consumer behavior > Australia > Case studies.
Format:	Electronic eBook

Online Access

Connect to electronic resource