Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.

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Bibliographic Details
Edition:	Fifth edition.
Published:	Harlow, England : Pearson, 2017.
Online Access:	Connect to electronic resource (Access limited to 3 simultaneous users)
Main Author:	Malhotra, Naresh K. (Author)
Other Authors:	Nunan, Daniel (Author) Birks, David F. (Author)
Subjects:	Marketing research. Marketing research > Methodology.
Format:	Electronic eBook

Online Access

Connect to electronic resource