Effective advertising for non-profit charities : how humanisation, proximal distance, and facial expression affects donations : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship / Elizabeth Mae Peters.

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• Strategic marketing for not-for-profit organizations : program and resource development /
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  Foilsithe / Cruthaithe: (1984)
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  de réir: Ferrier, Adam
  Foilsithe / Cruthaithe: (2014)
• Psychological principles of marketing and consumer behavior /
  de réir: Britt, Steuart Henderson, 1907-
  Foilsithe / Cruthaithe: (1978)
• Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message /
  de réir: Kolb, Bonita M.
  Foilsithe / Cruthaithe: (2008)