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2767585 |
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190318s2019 nyua ob 000 0 eng d |
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|a 9781949991024
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|a 1949991024
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|z 9781949991017
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|a ebc5662698
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|a CL0501000034
|b Safari Books Online
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|3 Bib#:
|a 2767585
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| 100 |
0 |
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|a Rajagopal,
|d 1957-
|e author.
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| 245 |
1 |
0 |
|a Qualitative marketing research :
|b understanding how behavioral complexities drive market strategies /
|c Rajagopal.
|
| 250 |
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|a First edition.
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| 264 |
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1 |
|a New York, NY :
|b Business Expert Press,
|c 2019.
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| 300 |
|
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|a 1 online resource (xviii, 173 pages) :
|b illustrations.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Business Expert Press Marketing collection
|
| 588 |
|
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|a Description based on online resource; title from title page (Safari, viewed March 15, 2019).
|
| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a 1. Introduction to qualitative research -- 2. Qualitative research design -- 3. Information management in qualitative research -- 4. Evidence-based research -- 5. Mixed methods and qualitative software -- About the author -- Index.
|
| 520 |
0 |
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|a This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
|
| 650 |
|
0 |
|a Qualitative research
|x Methodology.
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| 650 |
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0 |
|a Marketing research
|x Methodology.
|
| 650 |
|
0 |
|a Consumers
|x Research
|x Methodology.
|
| 650 |
|
0 |
|a Marketing
|x Data processing.
|
| 830 |
|
0 |
|a Business Expert Press Marketing collection.
|
| 856 |
4 |
0 |
|y Connect to electronic resource
|u https://ebookcentral.proquest.com/lib/canterbury/detail.action?docID=5662698
|t 0
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| 942 |
|
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|a 10112020
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| 991 |
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|a 2019-07-23
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| 992 |
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|a Created by alwh1, 23/07/2019. Updated by mayo, 10/11/2020.
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| 999 |
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