Qualitative marketing research : understanding how behavioral complexities drive market strategies / Rajagopal.

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Bibliographic Details
Edition:First edition.
Published: New York, NY : Business Expert Press, 2019.
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Main Author:
Rajagopal, 1957- (Author)
Series:Business Expert Press Marketing collection.
Subjects:
Qualitative research > Methodology.
Marketing research > Methodology.
Consumers > Research > Methodology.
Marketing > Data processing.
Format: Electronic eBook
Qualitative marketing research : understanding how behavioral complexities drive market strategies /

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