A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi.

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Bibliographic Details
Edition:Third edition.
Published: Berlin, Germany : Springer, 2019
Main Author:
Sarstedt, Marko (Author)
Other Authors:
Mooi, Erik (Author)
Series:Springer texts in business and economics.
Subjects:
SPSS (Computer file)
Marketing research > Statistical methods.
Management science.
Marketing.
Management.
Statistics.
Format: Book
A concise guide to market research : the process, data, and methods using IBM SPSS statistics /
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Central Library, Level 9

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Call Number Copy Loan Type Status Request
HF 5415.2 .S27 2019 AU19738900B
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