Flagships and visual merchandising : effect of retail store type on shopper response to visual merchandising in the fashion clothing industry : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury / Hayden Selby Dale.

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Hoofdauteur:
Dale, Hayden Selby (Auteur)
Onderwerpen:
Display of merchandise > Psychological aspects.
Flagship stores > Psychological aspects.
Brand name products > Psychological aspects.
Fashion merchandising > Simulation methods.
Consumer behavior.
Consumers' preferences.
Consumers > Attitudes.
Formaat: Thesis Elektronisch E-boek
Flagships and visual merchandising : effect of retail store type on shopper response to visual merchandising in the fashion clothing industry : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /

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