Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, Mary Celsi, California State University-Long Beach, David J. Ortinau, University of South Florida, Robert P. Bush, Houston Baptist University.
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| Edition: | Fourth edition. |
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| Published: |
New York, NY :
McGraw-Hill Education,
[2017]
©2017 |
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| Format: | Book |
Central Library, Level 9
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