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00000cam a2200000 i 4500 |
| 001 |
2363086 |
| 005 |
20161007154700.0 |
| 008 |
160111s2016 nyua b 001 0 eng |
| 035 |
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|a (OCoLC)960492321
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| 020 |
|
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|a 9780415747905
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| 020 |
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|a 0415747902
|q (hardback)
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| 040 |
|
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|a DLC
|b eng
|e rda
|c DLC
|d BDX
|d BTCTA
|d YDXCP
|d OCLCQ
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| 042 |
|
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.1255
|b .R68 2016
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| 082 |
0 |
0 |
|a 658.8/27
|2 23
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| 097 |
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|3 Bib#:
|a 2363086
|
| 245 |
0 |
4 |
|a The Routledge companion to contemporary brand management /
|c edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
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| 250 |
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|a 1 edition.
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| 264 |
|
1 |
|a New York :
|b Routledge,
|c 2016.
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| 300 |
|
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|a xxxii, 583 pages :
|b illustrations ;
|c 26 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
0 |
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|a Routledge companions to business, management and accounting
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| 504 |
|
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|a Includes bibliographical references and index.
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| 500 |
|
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|a Editors' foreword -- Section A: What is a brand and how do we measure its market performance? -- Brand definitions and conceptualisations : the debate -- Measuring the market performance of brands : applications in brand management -- Consumer based brand equity -- Brand valuation: principles, applications and latest developments -- Brands and the self -- Brand and the society -- Dead brand walking: on the paradoxes and perversities of branding -- Section B: Strategic brand management -- Brand architecture design and brand naming decisions -- Strategic brand alliances -- Brand extensions -- A brand culture perspective on global brands -- Positioning a brand -- New brands : performance and measurement -- Managing brand communication -- Brand building via integrated marketing communications -- Sensory aspects of branding -- Building brand via corporate social responsibility -- Digital branding and analytics -- Branding to different audiences -- Looking at the future of B2B branding -- Towards a better understanding of the ethical brand and its management -- Not-for-profit branding -- Strategic employer brands : current domain, future directions -- Internal branding: dissecting, re-analysing and re-directing the literature -- Brand culture, halal and the critical Islamic imperative -- Branding the entire entity: corporate branding -- Branding in the emerging markets -- Branding in the base of the pyramid: bases for country and organizations in Ghana -- Guinness in Africa : contemporary branding at the base of the pyramid -- Section E: Branding different entities/products -- Branding higher education -- Political branding : the case of the Scottish referendum 2014 -- Arts branding -- From nation to neighbourhood : branding and marketing places -- The challenges of luxury branding -- Retail branding -- Service branding : enabling, making and delivering promises -- Branding financial services -- Branding in sports -- Franchise brand management from a knowledge perspective.
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| 650 |
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0 |
|a Branding (Marketing)
|x Management.
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| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Social responsibility of business.
|
| 700 |
1 |
|
|a Dall'Olmo Riley, Francesca,
|e editor.
|
| 700 |
1 |
|
|a Singh, Jaywant,
|e editor.
|
| 700 |
1 |
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|a Blankson, Charles,
|e editor.
|
| 991 |
|
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|a 2016-08-29
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| 992 |
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|a Created by mayo, 29/08/2016. Updated by fiwi, 07/10/2016.
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| 999 |
f |
f |
|i e6ea5696-0251-510c-a394-78501dadc858
|s c8d8dd62-b95f-5786-bc2b-4e293ac20226
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.1255 .R68 2016
|h Library of Congress classification
|i Book
|m AU1986647AB
|
