The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

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Bibliographic Details
Edition:1 edition.
Published: New York : Routledge, 2016.
Other Authors:
Dall'Olmo Riley, Francesca (Editor)
Singh, Jaywant (Editor)
Blankson, Charles (Editor)
Subjects:
Branding (Marketing) > Management.
Internet marketing.
Communication in marketing.
Social responsibility of business.
Format: Book
The Routledge companion to contemporary brand management /
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Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 5415.1255 .R68 2016 AU1986647AB
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