Consumer to consumer marketing : understanding the nature of product and service oriented electronic word of mouth communication via Instagram : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury / by Nathan Petrie.

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Bibliographic Details
Online Access:
Main Author:
Petrie, Nathan H. (Author)
Subjects:
Instagram (Firm)
Word-of-mouth-advertising.
Internet marketing.
Social media > Economic aspects.
Social media > Marketing.
Format: Thesis Electronic eBook
Consumer to consumer marketing : understanding the nature of product and service oriented electronic word of mouth communication via Instagram : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
Detail
Physical Description:1 online resource (xii, 188 pages) : illustrations (chiefly colour)
Notes:Thesis (M. Com.)--University of Canterbury, 2016.
Bib#: 2271485
Bibliography:Includes bibliographical references.
Language:English
Bib#:2271485

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