Consumer to consumer marketing : understanding the nature of product and service oriented electronic word of mouth communication via Instagram : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury / by Nathan Petrie.

Ítems similars

• The anatomy of buzz : how to create word-of-mouth marketing /
  per: Rosen, Emanuel
  Publicat: (2000)
• Consumer-to-consumer online sharing of co-creative advertising campaigns : a thesis submitted in partial fulfillment of the requirements for the degree of Master of Commerce in Marketing to the College of Business and Law, University of Canterbury /
  per: Wright, Eugena Alice
• Consumer behaviour and social network sites : the impact of negative word of mouth /
  per: Zaraket, Sarah
  Publicat: (2021)
• Social media marketing /
  per: Tuten, Tracy L., 1967-
  Publicat: (2024)
• Digital and social media marketing : a results-driven approach /
  Publicat: (2020)