Consumer-brand relationships [electronic resource] : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.

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Bibliographic Details
Published:	Abingdon, Oxon ; New York : Routledge, 2012.
Online Access:	Connect to electronic resource
Other Authors:	Fournier, Susan Breazeale, Michael, 1964- Fetscherin, Marc
Subjects:	Customer relations. Branding (Marketing) Relationship marketing > Research.
Format:	Electronic eBook

Online Access

Connect to electronic resource