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|a Bruner, Gordon C.,
|d 1954-
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| 245 |
1 |
0 |
|a Marketing scales handbook
|h [electronic resource] :
|b a compilation of multi-item measures for consumer behavior & advertising research.
|n Volume 5 /
|c Gordon C. Bruner II.
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| 246 |
3 |
0 |
|a Compilation of multi-item measures for consumer behavior & advertising research
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| 246 |
3 |
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|a Compilation of multi-item measures for consumer behavior and advertising research
|
| 250 |
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|a Library version.
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| 260 |
|
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|a Carbondale, Ill. :
|b GCBII Publications,
|c c2009.
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| 300 |
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|a 1 online resource (xxii, 1,023 pages)
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| 504 |
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|a Includes bibliographical references and indexes.
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| 650 |
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|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
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| 650 |
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|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
| 776 |
0 |
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|i Version of resource:
|a Bruner, Gordon C., 1954-
|t Marketing scales handbook. Vol. 5 : a compilation of multi-item measures for consumer behavior & advertising research.
|b Library ed.
|d Chicago, Ill., USA : American Marketing Association, 2009
|w (DLC) 92018858
|
| 856 |
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|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771956&authtype=ip,shib&custid=s1165276
|y Connect to electronic resource
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|a 2015-07-14
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|a Created by fiwi, 14/07/2015. Updated by fiwi, 14/07/2015.
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