Marketing scales handbook [electronic resource] : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II.

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Bibliographic Details
Edition:Library version.
Published: Carbondale, Ill. : GCBII Publications, c2009.
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Main Author:
Bruner, Gordon C., 1954-
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Electronic eBook
Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising research.

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