Field guide to case study research in business-to-business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall.
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| Edition: | First edition. |
|---|---|
| Published: |
Bingley, UK :
Emerald Group Publishing Limited,
2014.
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| Online Access: | |
| Corporate Author: | |
| Other Authors: | |
| Series: | Advances in business marketing & purchasing ;
v. 21. |
| Subjects: | |
| Format: | Electronic eBook |
