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00000cam a2200000 a 4500 |
| 001 |
1777366 |
| 005 |
20120621113400.0 |
| 008 |
111110s2012 nyua b 001 0 eng |
| 097 |
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|3 Bib#:
|a 1777366
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| 010 |
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|a 2011046657
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| 020 |
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|a 9781848729445 (hardcover : alk. paper)
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| 020 |
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|a 1848729448 (hardcover : alk. paper)
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| 035 |
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|a (OCoLC)ocn760904921
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| 035 |
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|a (OCoLC)760904921
|z (OCoLC)690879133
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| 035 |
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|a (OCoLC)760904921
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| 040 |
|
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|a DLC
|b eng
|c DLC
|d YDXCP
|d CDX
|d BWX
|d NGU
|d STJ
|
| 042 |
|
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|a pcc
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| 050 |
0 |
0 |
|a HF5827.9
|b .P78 2012
|
| 082 |
0 |
0 |
|a 659.101/9
|2 23
|
| 245 |
0 |
4 |
|a The psychology of entertainment media :
|b blurring the lines between entertainment and persuasion /
|c edited by L. J. Shrum.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b Routledge,
|c 2012.
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| 300 |
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|a xvii, 346 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
0 |
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|a What's so special about entertainment media and why do we need a psychology for it? : an introduction to the psychology of entertainment media / L.J. Shrum -- Product integration : current practices and new directions / John A. McCarty and Tina M. Lowrey -- As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement / Elizabeth Cowley -- Children's processing of embedded brand messages : product placement and the role of conceptual fluency / Laura Owen ... [et al.] -- Psychological processing of in-game advertising and advergaming : branded entertainment or entertainment persuasion? / Michelle R. Nelson and Martin K.J. Waigunny -- The stories TV tells : how fictional TV narratives shape normative perceptions and personal values / LJ. Shrum and Jachoon Lee -- Flying with Icarus : narrative transportation and the persuasiveness of entertainment / Jordan M. Carpenter and Melanie C. Green -- Seeing is believing : toward a theory of media imagery and social learning / Karen E. Dill and Melinda C.R. Burgess -- Alcohol messages in television series : content and effects / Cristel Antoinia Russell and Dale W. Russell -- Selling beauty : the hidden cost to women's self-worth, relationships, and behavior / Erin J. Strahan, Vanessa M. Buote, and Anne E. Wilson -- Learning aggression through the media : comparing psychological and communication approaches / Julia A. Maier and Douglas A. Gentile -- Paths from television violence to aggression : reinterpreting the evidence / George Comstock and Jack Powers.
|
| 650 |
|
0 |
|a Subliminal advertising.
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| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
| 650 |
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0 |
|a Mass media
|x Psychological aspects.
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| 650 |
|
0 |
|a Persuasion (Psychology)
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| 650 |
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0 |
|a Manipulative behavior
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| 700 |
1 |
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|a Shrum, L. J.
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| 991 |
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|a 2012-06-21
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| 992 |
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|a Created by alwh, 21/06/2012. Updated by alwh, 21/06/2012.
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| 999 |
f |
f |
|i 8872795a-6af5-5ce9-975e-f1ff8cd07be1
|s 1477e8ce-a1ad-596b-b6b6-58198c31b5e1
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5827.9 .P78 2012
|h Library of Congress classification
|i Book
|m AU19480822B
|
