The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L. J. Shrum.

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Bibliographic Details
Edition:2nd ed.
Published: New York : Routledge, 2012.
Other Authors:
Shrum, L. J.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior
Format: Book
The psychology of entertainment media : blurring the lines between entertainment and persuasion /
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Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 5827.9 .P78 2012 AU19480822B
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